A curated resource for journalists & consumers on the latest data and insights behind Airbnb’s rapid growth. Last updated: October 2019.
Note: statistics on entire vacation rental industry found here.
General Statistics About Airbnb
- Airbnb has over 150 million users worldwide.
- There have been over half a billion Airbnb stays all-time.
- There are over 650,000 hosts worldwide.
- There are over 6 million Airbnb listings worldwide.
- Over 1.9 million listings are instantly bookable.
- Airbnb offers listings in over 191 countries.
- 65,000 cities list homes with Airbnb.
- Airbnb averages about 500,000 stays per night.
- On any given night, 2 million people are staying in Airbnb rentals across the world.
- Airbnb’s value worldwide is $38 billion.
- Airbnb has spent $23.5 million on advertisement in the U.S.
- The average per-night price for reservations is as affordable as $80.
- Only 11% of the nearly 500,000 US listings are reserved on a typical night.
- The company is said to be forecasting EBITDA of $450 million on $2.8 billion in revenue for 2017. By 2020, Airbnb’s revenue is projected to be as much as $8.5 billion.
- In the rare event of accidental damage, the property of every Airbnb host is covered up to a million dollars.
- There were Airbnb homes in 81,000 cities in 2018.
- Airbnb generated $93 million in profit in 2017.
- *153%* global compound growth rate since 2009
- *45%* increase in United States bookings year-to-year
- *62.5%* increase in guest arrivals over the past year
- *102%* increase in the number of senior hosts over 60 since 2017
- 54% of Airbnb guests are female.
- 46% of Airbnb guests are male.
- Airbnb’s target demographic is usually travelers looking for a spacious and comfortable place to stay that is also affordable and functional. Target guests vary from host to host and space to space.
- There have been over 400 million guest arrivals at Airbnb listings since 2008.
- 700,000 companies use Airbnb for work.
- The projected number of Airbnb users in Europe by 2020 is 24 million.
- Users spend an average of 11 minutes and 31 seconds on the Airbnb app.
- 50% of the traffic Airbnb receives is through mobile devices.
- There is a review rate of 50% which is used to convert reviews to estimated bookings.
- There are about 650,000 hosts on Airbnb.
- Airbnb has an average of 3 listings per host.
- There are 50+ data points per listing.
- 90% of Airbnb guests have said they were “satisfied” or “very satisfied.
- The fastest-growing Airbnb host demographic is seniors, with over 200,000 senior hosts and over 120,000 senior women hosts. Senior women are also consistently rated as the best hosts on Airbnb.
- 88% of Airbnb’s reservations are for groups of two to four people and 60% of the reservations were for an entire home/apartment.
- 7% of the reservations were for single guests and only 11% of the reservations were for one-night stays.
- $20,619 is the average expected annual profit of Airbnb hosts renting out a full two-bedroom apartment or house in major cities.
- Millennials account for roughly 60% of all guests who have ever booked on Airbnb.
- Taxes affects all Americans, including the over 600,000 who earn extra money renting out their homes, condos, apartments, and rooms to short-term guests through Airbnb, FlipKey, HomeAway, TripAdvisor, Craigslist, VRBO, and other online platforms.
- In 2017, vacation rental hosts were given a new tax deduction: the “pass-through deduction” that allows many short-term hosts to deduct, from their income taxes, up to 20% of their short-term rental income.
Over Airbnb’s lifetime, there have been:
- 570,000+ Guest arrivals in boats
- 300,000+ Guest arrivals in RVs
- 140,000+ Guest arrivals in yurts
- 130,000+ Guest arrivals at treehouses
- 120,000+ Guest arrivals in castles
- 100,000+ Guest arrivals in earthouses
Habits By Location
- The average San Francisco hotel guest visits for 3.5 days and spends $840. The average San Francisco Airbnb guest visits for 5.5 days and spends $1,045.
- Airbnb visitors stay on average 6.4 nights (compared to 3.9 for hotel guests) and spend $880 at NYC businesses (compared to $690 for average New York visitors).
- In Paris, Airbnb guests stay an average of 2.9 nights longer and spend €426 ($529.10) more over the course of their trip, compared to hotel guests.
- In Amsterdam, Airbnb guests stayed an average of 3.9 nights and spend €792 ($983.68) during their trip, compared to hotel guests who stay an average of 1.9 nights and spend €521 ($647.09).
- In Berlin, Airbnb guests spend more time and money in Berlin than hotel guests. Airbnb guests stay an average of 6.3 nights and spend €845 ($1,049.51) over the course of their trip, compared to hotel guests who stay an average of 2.3 nights and spend €471 ($584.99).
- In London & Edinburgh, Airbnb guests stay on average 4.6 nights (compared to 3.1 nights for typical visitors to the UK) and spend twice as much over the course of their trips ($1,496 compared to $713 for the average visitor).
- Airbnb guests in Sydney spend AUD $1,822 ($1443.57) over the course of their trip compared to average tourists who spend AUD $1,071 ($848.55).
- Airbnb guests stay 2.4 times longer and spend 2.3 times more money compared to typical tourists. They also stay in more diverse neighborhoods throughout the city, and 45% of their spending occurs in the neighborhood where they stay.
The countries with the most Airbnb listings are:
- United States — 660,000 listings
- France — 485,000 listings
- Italy — 340,000 listings
- Spain — 245,000 listings
- United Kingdom — 175,000 listings
The top city for active Airbnb listings is London. The most popular international city on Airbnb is Vancouver and the most popular U.S. city is San Francisco, CA. About 4.5 million people used Airbnb to stay in Florida over 2018. Approximately 954,000 people visiting Miami-Dade County used Airbnb, making it the app’s hottest spot in Florida.
The Los Angeles study indicated that, in 2014, almost half of Airbnb listings were clustered in seven neighborhoods, where rents increased 1/3x more quickly than the city average. The wider U.S. study suggested that a 10% increase in Airbnb listings led to a 0.42% increase in rent prices and a 0.76% increase in house prices.
Here are some restrictions for short-term rentals across the world in 2018:
- Amsterdam — Entire home rentals are limited to 60 days a year.
- Barcelona — Short-term rentals must be licensed but no new licenses are being issued.
- Berlin — Landlords need a permit to rent 50% or more of their main residence for a short period.
- London — Short-term rentals for whole homes limited to 90 days a year.
- Palma — Mayor has announced a ban on short-term flat rentals.
- New York City — Usually illegal for apartments to be rented for 30 consecutive days or fewer, unless the host is present.
- Paris — Short-term rentals are limited to 120 days a year.
- San Francisco — Hosts must obtain business registration and short-term rental certificates. Entire property rentals limited to 90 days a year.
- Singapore — There is a minimum rental period of six consecutive months for public housing.
- Tokyo — Home sharing was legalized recently legalized in 2017. It’s capped at 180 days per year
The top 10 destinations for inbound guests are the United States, France, Italy, Spain, the United Kingdom, Japan, Canada, Australia, Germany, and Portugal.
The top 10 destinations of outbound guests are the United States, France, the United Kingdom, Germany, Australia, Canada, China, Spain, Italy, and the Netherlands.
The most popular cities for booking experiences are:
- New York City
There are about 20,000 experiences listed on Airbnb and they are available in 1,000+ cities worldwide.
Many non-traditional homes are on the rise. Listings for nature lodges and ryokans (traditional Japanese inns) have been growing quickly recently. Most travelers are gravitating to rustic and unique destinations. There are over 1,400 tree houses and nearly 3,000 castles listed on the site.
According to Airbnb, the following cities are expected to be the most popular destinations this year, based on an increase in booking percentages.
- Gangneung, Korea — 2175%
- Bournemouth, UK — 353%
- Edmonton, Canada — 284%
- Indianapolis, IN — 256%
- Da Nang, Vietnam — 255%
- Columbus, OH — 254%
- Gazimagusa, Cyprus — 234%
- Bilbao, Spain — 234%
- Hanoi, Vietnam — 212%
- Matinhos, Brazil — 209%
- Cardiff, UK — 206%
- Guarapari, Brazil — 205%
- Minneapolis, MN — 193%
- Oita, Japan — 190%
- Dunedin, New Zealand — 185%
- Mar del Plata, Argentina — 181%
- Fernie, Canada — 179%
- Zagreb, Croatia — 175%
- Mykonos, Greece — 173%
- Mazatlan, Mexico — 169%
The United States is seeing significant growth in Midwestern cities like Indianapolis, IN (256%) and Columbus, OH (254%). The places attracting the most travelers offer wide ranges of nature lodging and close proximity to national parks.
North America has been attracting a growing number of guests to destinations within driving distance of the Canadian Rockies. Cities like the trendy Edmonton (284%), and mountain towns like Fernie (179%) and Kelowna (170%) are quaint and alluring, especially for nature-lovers.
South America is a magnet for travelers looking for oceanside towns with stunning views, not to mention warm and sunny weather too.
In addition, China, one of Airbnb’s fastest-growing markets, and cities near Shanghai, which has seen 100% domestic listing growth over the past year, are attracting lots of travelers this year. Suzhou and Hangzhou both offer beautiful old canals and pagodas, with temples, gardens and arched bridges. Xi’an, one of the oldest cities in China, is home to famed archaeological sites such as the Bingmayong (or Terra Cotta Army) and spicy food worth the trip.
Airbnb vs. Hotels
Average rates for an entire home on Airbnb is the same or lower for the cost of a single hotel room. The average cost of an Airbnb rental is $160.47. Studies show that over 50% of Airbnb users in 2016 gladly used Airbnb to replace a traditional hotel stay.
In Europe, Airbnb is anywhere from 8% to 17% cheaper than a regional hotel’s average daily rate, while in the top 25 markets in the U.S., Airbnb is 6% to 17% cheaper than hotels in those markets. Studies project that by 2018, overall lodging occupancy in the U.S. and Europe will fall to 66.8% from 67.6% in 2016. And because the hotel industry saw its second-lowest level of nightly rate growth in 2016 in 20 years, Airbnb will likely take over hotels’ revenues.
The occupancy rate for Airbnb was capped at 70%, which is relatively high, but reasonable, for short-term rental properties.
HVS Global Hospitality Services estimated that hotels lose approximately $450 million in direct revenues per year to Airbnb. Between September 2014 and August 2015, 480,000 hotel room nights were reserved while over 2.8 million room nights were booked on Airbnb.
- Airbnb had nearly 80 million stays in 2016; 3% to 7% of stays go awry.
- 20.5% of issues are caused by hosts canceling guests’ bookings (i.e. The host canceling a day before check-in, the host never showing up, Airbnb not helping, or the listing is a scam).
- 15.4% of issues are caused by scams (i.e. The host demands extra money, host falsifies damages, or fake emails and websites are used).
- 13.45% of issues are caused by unsafe or unpleasant conditions (i.e. Bug infestations, broken appliances, hostile/intimidating hosts, or hidden cameras placed in the unit).
- 12.2% of issues are caused by the unit not being as described (i.e. Photos do not match up to reality, location is different, missing amenities, or the unit is dirty/messy).
- 3.8% of issues are caused by fake listings or fake reviews (i.e. Duplicate or fake listings, modified or censored reviews, fake listing photos and/or address).
- 1.1% of issues are caused by discrimination.
- 82% of people who had a problem with their Airbnb stay mentioned customer service as a problem.
- 57% of those who mentioned poor customer service also said that it was their primary complaint.
How many hosts does Airbnb have worldwide?
Airbnb has about 650,000 hosts across the globe. Currently, the fastest-growing Airbnb host demographic is seniors, with over 200,00 senior hosts on the site. Over 120,000 of these hosts are senior women. Senior women also tend to be the most highly-rated host group. Hosts are able to make a considerable amount of profit annually, with the average expected amount being $20,619 for a full two-bedroom apartment or house in major cities.
How many users does Airbnb have?
Airbnb has over 150 million users. 54% of Airbnb guests are female 46% of Airbnb guests are male. The target market for Airbnb users usually involves travelers looking for a spacious and comfortable place to stay that is also affordable and functional. However, target guests vary from host to host and space to space. Since 2008, there have been over 400 million guest arrivals at Airbnb listings. 50% of the traffic that Airbnb receives online comes from mobile devices. Users spend an average of 11 minutes and 31 seconds on the app.
Who are Airbnb customers?
60% of Airbnb guests are millennial. Airbnb’s target demographic is usually people traveling who are looking for spacious, comfortable accommodations that are also affordable and functional. 90% of all Airbnb guests have said they were “satisfied” or “very satisfied” with their stay and Airbnb’s popularity is beginning to outshine its hotel competitors. Airbnb guests are typically looking for a place to stay that offers features a hotel can’t.
How many listings does Airbnb have?
There are over 4 million Airbnbs worldwide. 1.9 million of those listings are instantly bookable. People can book Airbnbs in over 191 different countries. Homes are listed in over 65,000 cities all over the world. On average, Airbnb sees about 500,000 stays per night. In total, since 2008, Airbnb listings have had over 400 million guest arrivals and the number continues to grow at a rapid rate.
How safe is Airbnb guests?
With the millions of Airbnb stays that occur each year, only about 3% to 7% of stays go awry. Airbnb listings are generally very safe, and with a 50% review rate, you can be sure to have adequate information about the listing before your stay. About 13.45% of Airbnb guest issues are caused by unsafe or unpleasant conditions, such as bug infestations, broken appliances, hostile/intimidating hosts, or hidden cameras in the unit. 12.2% of issues were caused by a misleading listing. These people showed up to the Airbnb and found it was not what was described on the listing. Other issues are caused by cancellations, scams, or fake listings. Most Airbnb guests tend to be satisfied with their stays, however, it’s worth noting that hosts do not receive background checks and virtually anyone can make a listing. This is why it’s important to do your research and read reviews carefully.
How popular is Airbnb?
Airbnb is widely popular and has been growing quickly for over a decade. Airbnb experienced a 62.5% increase in guest arrivals during 2018. Since 2009, the global compound growth rate of the company has risen to over 153%. In the U.S., there has been a 45% increase in bookings from year to year, showing more people are opting for Airbnbs when traveling. Airbnb is a tough competitor for hotels. Studies show that over 50% of Airbnb users in 2016 gladly used Airbnb to replace a traditional hotel stay. In Europe, Airbnb is anywhere from 8% to 17% cheaper than a regional hotel’s average daily rate, while in the top 25 markets in the U.S., Airbnb is 6% to 17% cheaper than hotels in those markets. Airbnb is likely to take over hotels’ revenue in the coming years, considering the hotel industry recently saw its second-lowest level of the nightly rate in 20 years. Airbnb has over 150 million users and over 700,000 companies use Airbnb for work.
- Airbnb Citizen
- Asher & Lyric, “Is Airbnb Safe?
- Forbes, “Airbnb Releases 2018 Travel Predictions.”
- HospitalityNet, “The Impact of Airbnb on Hotel and Hospitality Industry.”
- Jumpshot, “Who Uses Airbnb and Why?”
- Quartz Media, “You can rent an entire home on Airbnb for the price of a hotel room in the US.”
- Recode, “Airbnb is on track to rack up more than 100 million stays this year — and that’s only the beginning of its threat to the hotel industry.”
- Skift, “Airbnb is Becoming an Even Bigger Threat to Hotels Says a New Report.”
- SmartAsset, “Where Do Airbnb Hosts Make the Most Money?”
- The Airbnb Blog, “Economic Impact.”
Related: see our Best Smart Locks for Airbnb article if you’re looking at launching an Airbnb property.