Top 100 Cities for
Rentrepreneurs in 2018

The vacation rental market in the United States created over a billion dollars for vacation rental property owners in 2016.[1] That’s a call to action for many investors, but before you dive head first into the market, read through our findings to learn whether the city you have in mind is a smart investment.

The growing industry has incentivized property owners to enter the vacation rental industry, making it more difficult to keep units occupied. Choosing the right location will give you an advantage on untapped markets that generate a higher return on investment.

While hot spots like Los Angeles and New York City may seem like obvious money makers, the result of this study might surprise you. If your curious how this data was calculated, see below the results for a complete explanation!

Top Cities

We calculated the top 100 cities that will earn the highest return on investment for vacation rental properties in the United States. Below we describe the top 10 cities on the list.

Vacation property managers in Erie, Pennsylvania earn the tenth highest return on investment in the United States.

#10 Erie, Pennsylvania

Erie is part of a square of land that juts out in Pennsylvania’s top left corner. Its unique geography means the town borders Ohio and New York. As its name reveals, Erie sits on Lake Erie. Erie is less than a 30-mile boat ride across the Great Lake from Canada. Owners of vacation rental properties in Erie receive a 33.24 percent return on investment.

Vacation rental properties in Gulfport, Mississippi have the ninth highest return on investment in the country.

#9 Gulfport, Mississippi

Vacation rental properties in Gulfport, Mississippi have a 34.55 percent return on investment. The area is likely popular for vacation rentals because it is on the border of the Gulf Coast. The city features beautiful beaches and water-related recreation. Gulfport is just off of I-10; therefore, it is a popular place for travelers to stop and rest for a night. Additionally, it is only an hour and a half from New Orleans.

The Mississippi Gulf Coast has so much to offer both visitors and locals alike. The region’s temperate climate, along with its astounding natural beauty, makes for the perfect year-round destination. There is an incredible amount to do, see and experience across the Mississippi Gulf Coast: from outdoor activities, such as kayaking, boating, fishing and hiking, to a wide variety of festivals, attractions and museums.

When it comes to food, this is the place to be! From coastal seafood shacks to fine dining, we’ve got it all. In short, the Mississippi Gulf Coast checks all the boxes: great food, great weather, great prices, great people, and a great way of life! – Ana Roy, Visit Mississippi Gulf Coast

Vacation property managers in Dayton, Ohio earn the second highest return on investment in the United States in the country.

#8 Dayton, Ohio

Owners of vacation rental properties in Dayton, Ohio receive a 35.06 percent return on investment. Dayton is the birthplace of Orville Wright and the location where the Wright brothers invented power flight. The city is known for having the world’s largest military aviation museum – the National Museum of the U.S. Air Force. It is also home to the Wright-Patterson Air Force base.

Vacation properties in Kalamazoo, Michigan have the seventh highest return on investment in the United States.

#7 Kalamazoo, Michigan

Kalamazoo is home to Western Michigan University, a public university with nearly 24,000 students. Visiting families and touring high school students often stay in vacation rental properties in Kalamazoo. Additionally, Kalamazoo is located just off of I-94, a major interstate that many people from larger cities, like Ann Arbor and Detroit, use to get to Chicago. Kalamazoo is a great place for a family to spend a night or a few days on a long road trip. Vacation rental properties in Kalamazoo have a 37.6 percent return on investment.

Vacation property managers in Biloxi receive the 6th highest return on investment in the United States.

#6 Biloxi, Mississippi

Owners of vacation rental properties in Biloxi, Mississippi receive a 38.93 percent return on investment. Biloxi is about 20 minutes away from Gulfport (featured earlier on this list). It is also a popular vacation rental spot for its proximity to the beach, I-10 and New Orleans. The city is home to 24-hour casinos too.

Vacation rental properties in Cleveland yield the fifth highest return on investment for property managers.

#5 Cleveland, Ohio

Cleveland vacation rental properties are popular because the Rock and Roll Hall of Fame is a huge tourist destination. Families often visit Cleveland to vacation at Cedar Point, the second oldest amusement park in the country. Vacation rental properties in Cleveland, Ohio have a 42.73 percent return on investment.

Birmingham, Alabama is number 4 on the list of vacation renal cities.

#4 Birmingham, Alabama

Vacation rental properties in Birmingham, Alabama have a 43.33 percent return on investment. Birmingham is full of history from the Civil War Reconstruction Period and the Civil Rights Movement. It is home to several college campuses, including University of Alabama Birmingham and Samford University. Many people stay in vacation rentals in the city while visiting people at the universities or while touring the campuses.

Birmingham has always been something of a place apart. While we share many of the same Southern traits as other Southeastern cities, Birmingham’s core character gives the city an organic feel. Something we hear time and again from first-time visitors is that they never realized the beauty of the area.

With the foothills of the Appalachians as a dramatic backdrop, the city is laid out on a series of lush rolling hills, with woodland-covered neighborhoods just minutes from downtown. That this city has it own cosmopolitan personality is another eye-opener to visitors.

It’s hip without being pretentious. It’s cool without the exertion. So, if you thought you were coming to Waffle House—not that there’s anything wrong with that—you’re coming to James Beard country instead. – Dilcy Windham Hiley, Greater Birmingham Convention & Visitors Bureau

Vacation rental properties in Green Bay, Wisconsin have the third highest return on investment in the United States.

#3 Green Bay, Wisconsin

Vacation rental properties in Green Bay have a 67.96 percent return on investment. The city sits beside part of Lake Michigan. Green Bay is where the popular Green Bay Packers play. Packers’ games draw in large crowds of fans who stay in the Green Bay area for the weekend. Green Bay is the smallest city to host a National Football League team, meaning there are fewer vacation rental properties available in the area to meet the increased demand. The city is ripe with the history of the Reconstruction Era.

Vacation Rental Properties in Detroit receive the second highest return on investment in the United States.

#2 Detroit, Michigan

Properties in Detroit are inexpensive and the Motor City still draws in millions of people a year for the auto industry, trade shows, and casinos. Vacation rental properties in the area have a 72.45 percent return on investment. Detroit is one of the 25 most populated cities in the United States.

Detroit is in the midst of an unprecedented renaissance. Recently proclaimed “The Most Exciting City in America” by The New York Times, the city is abuzz with new businesses, developments, and jobs. Outside of the excitement of the huge developments and opportunities that are announced almost daily, Detroit offers some of the most beautiful and historically significant single-family housing stock in the country.

It’s almost hard to imagine that the average sale price of a home in Detroit in 2017 is only $36,000 according to Realcomp Ltd. II, and the median rent rate is a whopping $775/mo according to Zillow Group. Real estate has always been an attractive investment, so the beautiful architecture and high ROI only adds to the excitement Detroit has to offer. – Larry Else, Downtown Realty

Vacation rental properties in South Bend, Indiana receive the highest return on investment.

#1 South Bend, Indiana

Properties in South Bend, Indiana had a return on investment of 86.25 percent. The city is adjacent to the University of Notre Dame and likely receives a lot of vacation rental traffic from football fans visiting in the fall and parents visiting their children throughout the year. South Bend is the fourth largest city in Indiana and is located on the St. Joseph River.

Table of city results

Rank Region Name State ROI
1 south bend IN 86.25%
2 detroit MI 72.45%
3 green bay WI 67.96%
4 birmingham AL 43.33%
5 cleveland OH 42.73%
6 biloxi MS 38.93%
7 kalamazoo MI 37.60%
8 dayton OH 35.06%
9 gulfport MS 34.55%
10 erie PA 33.24%
11 fort walton beach FL 31.89%
12 jackson MS 31.30%
13 rochester NY 29.96%
14 savannah GA 29.90%
15 kansas city KS 29.53%
16 statesboro GA 29.36%
17 duluth MN 29.34%
18 macon GA 28.41%
19 columbus GA 28.17%
20 lansing MI 27.75%
21 akron OH 27.55%
22 twentynine palms CA 27.45%
23 harrisburg PA 26.08%
24 fort pierce FL 25.58%
25 covington KY 25.24%
26 salisbury MD 24.71%
27 yucca valley CA 24.16%
28 grand rapids MI 24.09%
29 north little rock AR 24.02%
30 des moines IA 23.42%
31 klamath falls OR 22.38%
32 oxford MS 22.27%
33 milwaukee WI 22.26%
34 syracuse NY 22.20%
35 pittsburgh PA 22.14%
36 shreveport LA 21.93%
37 lancaster PA 21.69%
38 baltimore MD 21.59%
39 lubbock TX 21.37%
40 spring hill FL 21.16%
41 columbus OH 21.07%
42 shirley NY 20.77%
43 mobile AL 20.76%
44 palm springs CA 20.71%
45 deerfield beach FL 20.46%
46 toledo OH 20.41%
47 albany NY 20.39%
48 cincinnati OH 20.25%
49 philadelphia PA 20.09%
50 bloomington IN 19.31%
51 navarre FL 19.27%
52 brandon FL 18.65%
53 florence AL 18.20%
54 kansas city MO 18.11%
55 champaign IL 17.79%
56 fayetteville NC 17.47%
57 allentown PA 17.45%
58 fayetteville AR 17.27%
59 wilmington DE 17.23%
60 pensacola FL 17.20%
61 gainesville GA 17.18%
62 daytona beach FL 17.02%
63 tulsa OK 16.92%
64 lake worth FL 16.69%
65 la crosse WI 16.61%
66 panama city FL 16.48%
67 winchester VA 16.46%
68 homestead FL 16.40%
69 pompano beach FL 16.25%
70 ypsilanti MI 15.97%
71 baton rouge LA 15.96%
72 niagara falls NY 15.86%
73 high point NC 15.81%
74 charlotte NC 15.75%
75 ferndale MI 15.74%
76 durham NC 15.46%
77 ocala FL 15.38%
78 desert hot springs CA 15.22%
79 norfolk VA 15.14%
80 madison WI 15.08%
81 largo FL 15.05%
82 redmond OR 14.95%
83 roanoke VA 14.94%
84 avondale AZ 14.86%
85 pueblo CO 14.79%
86 asheville NC 14.60%
87 gainesville FL 14.54%
88 miami beach FL 14.48%
89 clearwater FL 14.46%
90 melbourne FL 14.29%
91 mooresville NC 14.25%
92 bentonville AR 14.19%
93 omaha NE 14.15%
94 orlando FL 14.10%
95 kingston NY 14.04%
96 little rock AR 13.99%
97 chicago IL 13.82%
98 dunedin FL 13.75%
99 delray beach FL 13.74%
100 springfield MO 13.74%

Best states for rental investments

Defining Vacation Cities

To be considered a vacation city, a city needed to have at least 10 full-time rentals on Airbnb.[2] We defined full-time rentals as properties available for rent for at least 75 percent of the year and no more than 10 blocked calendar dates in each month. We narrowed these down to properties with at least 20 Airbnb bookings in the last 12 months.

Data Sources

To determine the return on investment for a vacation rental property, you need to consider the costs of the home. We used data on median sales prices[3] and local costs of homeownership for the cities that met vacation city criteria to estimate what expenses are incurred by vacation property owners. In determining the local costs of homeownership, we considered utility rates,[4] insurance costs,[5] property taxes, [6] and local interest rates for a 30-year mortgage.[7] We assumed maintenance would cost 1 percent of the value of the home, annually.

We used data from historical local occupancy rates[8] and the median vacation rates[9] to estimate gross vacation rental revenue from each unit.

We calculated return on investment (ROI) using the following formula:

[(Annual Median Vacation Rates)(Historical Local Occupancy Rate)] - Local Costs of Homeownership
The Median Sales Price


  1. United States Vacation Rental Property Revenue 2016
  2. Number of Full-Time Rentals by City
  3. Median Sales Price
  4. Long-Term Costs of Homeownership: Average Utility Rates
  5. Long-Term Costs of Homeownership: Insurance Costs
  6. Long-Term Costs of Homeownership: Property Taxes
  7. Long-Term Costs of Homeownership: Estimated Mortgage Cost (30 year)
  8. Short-Term Local Media Vacation Rates
  9. Historical Occupancy Rates by Zip Code