Highlights. Consumers spent $81.784 million on Airbnb stays in 2024, up 11.6% from 2023.
- Corporate revenue for 2024 totaled $11.1 billion, up 11.95% year-over-year (YoY).
- Airbnb is valued at $89.98 billion as of February 2025, up 9.60% since the start of the year.
- The average daily rate for an Airbnb is $158; the average host earned $14,000 in 2023.
- Over 60% of U.S. hosts say they rent out their primary home while they’re on vacation.
- Over 5 million hosts have more than 8 million global listings on Airbnb.
For further context, see our report on the Vacation Rental Industry.
Airbnb Booking Statistics
Since its founding in 2007, Airbnb has expanded to over 220 countries as part of the “sharing economy.”
- 58% of guest bookings were via app in 2024, up from 53% in 2023.
- Airbnb broke its own booking record in of second fiscal quarter (Q2) of 2022 when guests collectively booked 115.1 million stays (including Experiences).
- The gross booking value for 2022 Q2 was $19.1 billion.
- Airbnb users have booked over two (2) billion stays worldwide.
- 45% of bookings on Airbnb are for at least one (1) week.
- Airbnb includes listings from over 100,000 cities and towns.
- The average Airbnb rental in the U.S. was booked 21 nights per month as of August 2022.
- The average U.S. Airbnb occupancy rate was 48% in 2021.
Airbnb Business Statistics
Airbnb was first incorporated in 2008 as AirBed & Breakfast, Inc. (changed to Airbnb, Inc. in 2010). Airbnb’s biggest competitor in online travel booking is Booking.com.
- Airbnb’s average quarterly revenue in 2024 was $2.776 billion.
- Revenue for 2024 Q3 totaled $3.732 billion Airbnb’s highest quarterly revenue.
- Competitor Booking Holdings (Booking.com, KAYAK, Priceline.com, etc.) reported total revenues of $23.739 billion in 2024, up 11.1% YoY.
- Booking’s revenue surpassed Airbnb’s by 113.8%.
- Expedia Group, Inc. (Vrbo, Hotels.com, Orbitz, etc.) reported $13.691 billion in revenue for 2024, surpassing Airbnb by 23.3%.
- Airbnb works with 11,000 third-party partners.
Airbnb Guest Statistics
More guests are booking longer stays, indicating a market among “digital nomads” (i.e., remote workers who travel indefinitely).
- Over one (1) year, 100,000 guests stayed in the same Airbnb for over three (3) months.
- 95% of surveyed guests choose Airbnb for ease and security of payment.
- 86% say the location of their Airbnb is more convenient than a hotel.
- 77% want to live like locals.
- 64% agree that home-sharing is more ecological or environmentally friendly.
- 43% indicate functionality is their top valued amenity.
- Guests were 18.4% more likely to stay in their Airbnb for at least a week in 2021 compared to 2019.
Airbnb Guest Demographics
Airbnb doesn’t publish many demographic data but statistics indicate that young couples are the most likely to book on Airbnb.
- 54% of Airbnb guests are female.
- 36% of Airbnb guests are between the ages of 25 and 34.
- 15% of Airbnb guests are between 18 and 24; 13% are aged 55 and older.
- Over 75% of Gen Z users on Airbnb use the app to book.
- Families book 20% of nights with Airbnb.
- 25% of bookings worldwide are solo travelers.
Airbnb Host Statistics
Women are more likely to register as hosts and are consistently rated as the best hosts on Airbnb.
- In late 2024, Airbnb launched its Co-Host Network; 100,000 Airbnb listings have co-hosts.
- 85% of hosts are located outside the United States.
- Globally, 56% of hosts are women.
- Nationwide, the average host earns $203 per night for a private room with up to two (2) guests.
- For entire units with up to four (4) guests, hosts earn an average of $305 per night.
- Over 60% of hosts in the U.S. say they rent out their primary residence while they’re on vacation.
- Average annual earnings among hosts have increased 85% since 2019.
- Hosts have collectively earned over $180 billion.
- 22% of hosts indicate they chose to host after first being an Airbnb guest.
- The fastest-growing host demographic is seniors, with over 400,000 senior hosts.
- Hosts can insure their property for up to $3 million through the AirCover program.
| Type of Property | Number of Listings |
|---|---|
| Beachfront | 450,000 |
| Cabins | 240,000 |
| Farms | 150,000 |
| Lakefront | 90,000 |
| Tiny Homes | 60,000 |
| Ski-in/Ski-out | 40,000 |
| Campers | 12,500 |
| Boats | 9,500 |
| Chef’s Kitchens | 7,500 |
| Arctic | 6,500 |
| A-frames | 4,599 |
| Earth Homes | 4,000 |
| Yurts | 3,800 |
| Castles | 2,600 |
| Treehouses | 2,500 |
| Off-the-grid | 2,300 |
| Houseboats | 2,000 |
| Mansions | 1,500 |
| Barns | 1,400 |
| Islands | 1,200 |
| Shepherd’s Huts | 1,100 |
| Caves | 750 |
| Towers | 200 |
| Windmills | 190 |
Airbnb Superhosts
The Airbnb Superhost program started in 2014 to celebrate the most experienced and top-rated hosts on the platform.
- Guests booked 12% more nights with Superhosts YoY from 2023 Q3 to 2024 Q3.
- There are one (1) million Superhosts in over 200 countries and territories worldwide.
- Superhosts earned a collective $23 billion between October 2021 and September 2022.
- The typical Superhost earns 64% more than a regular Airbnb host.
- 34% of Airbnb hosts in the U.S. are Superhosts.
- 75% of Superhost properties are entire homes; 20% are private rooms.
- To qualify, Superhosts must maintain a 4.8 rating or higher over the past year.
- Superhosts must have hosted at least 10 stays in the past year, cancel less than 1% of the time, and respond to 90% of booking messages within 24 hours.
Airbnb Experiences
Experiences are host-led activities. Travel restrictions in 2020 prompted the launch of Online Experiences as a way for hosts to lead activities virtually.
- Hosts booked 492 million Nights and Experiences in 2024, up 9.82% from 2023.
- Hosts of “Experiences” earn an average of $10,000 per year.
- Online Experiences offer tours and classes similar to the Experiences program, except all events are hosted via Zoom.
- 56% of hosts use Online Experiences to supplement their income from a part-time or full-time job.
- More than 80% of Online Experience guests attend from outside the host’s home country.
Airbnb Home-Sharing Trends
Hosts and commercial operators listing multiple properties for rent represent one of Airbnb’s fastest-growing segments.
- As of 2024, 90% of Airbnb listings include kitchens.
- 40% of Airbnb listings include 3+ bedrooms.
- The average apartment on Airbnb rented for 32 nights in 2023 for a median total $4,000.
- Over 2.5 million nights were booked for tiny homes in 2021, earning hosts over $195 million collectively.
- Nights booked at unique properties increased 50% between 2019 and 2021.
- Hosts with 10 or more properties generated a quarter of all multi-host revenue in 2020.
- Revenue growth for whole-unit rentals increased by an average of 76% from 2017 to 2020.
- Eco-friendly stays increased 141% from 2018 to 2019.
- 81% of Airbnb’s revenue in 2017 came from whole-unit rentals where the owner was not present during the guest’s stay.
Regulating Airbnb
Since Airbnb has become heavily regulated by local lawmakers, the company increased focus on self-regulation to both improve customer experience and avoid further legislation that could inhibit its business.
- In September 2023, New York City began enforcement of Local Law 18, which bans short-term rentals of less than 30 days.
- By the end of 2023, approximately 80% of Airbnb’s top 200 markets were regulated by local governments.
- In 2023 and 2024, Airbnb removed over 400,000 listings that did not meet the company’s updated quality requirements.
- Airbnb suspended 6,600 guest users in 2021 as a result of its temporary party ban; Airbnb codified a permanent ban in July 2022.
| Location | Laws & Regulations |
|---|---|
| Barcelona, Spain | Property owners must register prior to hosting. Advertisements for Airbnbs in Barcelona must include a registration number from the Catalonia Tourism Registry. |
| Boston, Massachusetts | Hosts renting for less than 28 days must register as a short-term rental operator with the city, get a business certificate, and notify neighbors within 30 days of registering. |
| Breckenridge, Colorado | Hosts must obtain one of 2,200 available accommodation unit licenses and have an agent available 24/7 to respond to complaints. |
| Cape Town, South Africa | The same guest may not stay in an Airbnb for more than 30 consecutive days. |
| Chicago, Illinois | To rent less than 32 days at a time, hosts must obtain a short-term rental license. |
| Las Vegas, Nevada | Primary residents must have a permit and must remain present during any short-term stay. Real estate agents cannot rent out a property for less than 31 days. |
| Los Angeles, California | Hosts may only rent out their primary residences (where they live for more than 6 months out of the year); furthermore Hosts may rent no more than 120 days per year. |
| New York City | Hosts renting for less than 30 days must be permanent residents. While Hosting, they must occupy the property, and they may not Host more than one property at a time. |
| Paris, France | Listings must have a registration number to ensure compliance, and apartments may only be rented out for 120 days a year. |
| Portland, Oregon | Hosts may only rent their primary residences where they live at least 270 days per year and must obtain a short-term rental permit. |
| San Francisco, California | Hosts must be permanent residents and live on the property for a minimum 275 nights per year. They may not have more than one listing or rent out for more than 90 nights each year. |
| Santa Monica, California | Hosts must occupy the property during renter stays. They must also register for a business license and pay 14% of their revenue to the City. |
| Toronto, Canada | Hosts are required to register with the city and may only rent their principal residence on a short-term basis (less than 28 days). |
Airbnb Employee Statistics
After a sharp decline in the wake of COVID, Airbnb’s employee count is on the rise.
- 7,300 employees work for Airbnb in 29 cities worldwide.
- Airbnb hired 393 new employees in 2024, increasing their workforce 5.69% YoY.
- 48.3% of employees are women in the binary†; women fill 43.6% of leadership roles.
- Airbnb employs 1,900 engineers; 29.0% of them are women.
- 15.0% of Airbnb’s US-based employees are from underrepresented populations.
- Airbnb scored 100/100 on the American Association of People with Disabilities’ Disability Equality Index® in 2021 and 2022.
- 1,000 employees surveyed gave Airbnb 3.8 out of 5 stars when scoring career opportunities, salary/benefits, management, culture/values, and work/life balance.
- 75% of Airbnb employees felt their pay was fair.
†Airbnb collected binary-only gender data until 2020; subsequent employee surveys allow respondents to self-identify their gender.
| Demographic | Overall Representation | Leadership Representation |
|---|---|---|
| Women, in the binary | 48.3% | 43.6% |
| Underrepresented Minority (UM) | 15.0% | 14.1% |
| American Indian or Alaska Native | 0.3% | 0.0% |
| Asian | 44.2% | 26.4% |
| Black or African American | 5.8% | 6.3% |
| Hispanic or Latino | 9.2% | 7.7% |
| Native Hawaiian or Pacific Islander | 0.4% | ** |
| Two or More Races – UM | 2.6% | ** |
| Two or More Races – NonUM | 2.6% | ** |
| White | 39.6% | 58.1% |
| Decline to State or Provide | 2.3% | 2.5% |
**Insufficient data
Airbnb Budget Statistics
Due to $8.549 billion in expenses plus $2.553 billion of income from operations, Airbnb revenue ($11.1 billion) equates to a net income of $2.648 billion.
- Sales and marketing costs total $2.148 billion for brand and performance marketing as well as field operations.
- Product development expenses total $2.056 billion and include those for related facilities and information technology.
- Cost of revenue totals $1.878 billion for payment processing, third-party data centers, and system software.
- Operations and support totals $1.282 billion for personnel-related expenses and third-party service provider fees associated with customer service (including host protection programs) and allocated costs for facilities and information technology.
- General and administrative expenses total $1.185 billion and primarily consist of personnel-related expenses for management and administrative functions, certain professional services fees, insurance, costs of facilities and information technology, and indirect taxes.
Airbnb Lobbying Statistics
Airbnb has a vested interest in public policy, such as legislation regarding travel, housing, and corporate taxes.
- In 2024, Airbnb spent $940,000 on lobbying, employing 22 lobbyists.
- In 2022 and 2023, Airbnb spent $1.03 million on federal lobbying.
- Airbnb works with three (3) lobbying firms that focus mainly on public policy as it relates to taxes, telecommunications, and travel & tourism.
- In 2023, Airbnb lobbyists have focused on six (6) government bodies, including the Department of Housing & Urban Development and the Consumer Product Safety Commission.
Airbnb & COVID-19
Airbnb’s revenue took a massive hit from quarantines and lockdowns throughout 2020. As a result, the company postponed its initial public offering (IPO).
- Airbnb recovered from COVID losses with a 638% increase in net income throughout 2022.
- Airbnb’s valuation decreased 48.6%, from $35 billion to $18 billion, from January to May 2020.
- Booking rates dipped by 85% at one point in 2020.
- Airbnb had to eliminate more than 25% of its workforce as a result of COVID-19 travel restrictions.
- Optimistic investors contributed an additional* $2 billion to the company’s IPO fund after March of 2020.
- In August of 2020, Airbnb enacted a global ban on gatherings of more than 16 people at Airbnb listed properties “until further notice”.
- The company also adjusted its policies to allow for hosts to make last-minute cancellations under “extenuating circumstances” without incurring a penalty.
- The $1 billion-dollar Airbnb Host Endowment launched in October 2020 with the purpose of providing emergency funds, educational grants, and other support to hosts and their families.
- Over the holidays, Airbnb partnered with Santa Visits USA to launch a special initiative offering Online Experiences with Santa, including Virtual Visit and Story Time with Santa, Sign Language Santa, and Mama Claus Holiday Joy.
*In addition to the $6.4 billion previously raised across 22 funding rounds.
Sources
- Airbnb News
- Google Finance, Airbnb Inc (ABNB – NASDAQ)
- Yahoo! Finance, Airbnb, Inc. (ABNB)
- Airbnb Investors
- U.S. Securities and Exchange Commission, Company Filings
- Statista, Accommodation
- OpenSecrets, Client Profile: Airbnb Inc
- Airbnb, Hosting
- Airbnb Help Center
- Reuters, Airbnb Valuation Surges Past 100 Billion in Biggest US IPO of 2020
