Zillow Statistics

Last Updated: December 10, 2021

Report Highlights. Statistics indicate that Zillow Group continues to build revenue despite financial declines and downsizing, with a 52.5% average annual increase in revenue since 2017.

  • 29% of real estate website traffic is on Zillow.
  • Zillow has 135 million properties listed in its database.
  • 80% of U.S. homes have been viewed on Zillow.com regardless of their market status.
  • Zillow users view 420 million homes per month on mobile devices.

Grouped Bar Graph: Zillow Revenue vs. Reported Net Income ($3.34 billion vs. -$162.1 million for 2020)

Zillow Company Statistics

On Google, more people enter the search term “Zillow” than “real estate.”.

  • Zillow Group, Inc.’s annual revenue was $3.34 billion for 2020.
  • The company’s gross profit was $1.58 billion.
  • Annual reported sales growth in 2020 was 21.77%.
  • Zillow’s annual sales growth hit its peak in 2015, growing 108.62%.
  • Zillow has a $15.30 billion market rate cap.
  • The market cap increased 57.7% from July 2019 to December 2021.
  • Zillow employs over 5,500 people.
  • The company has maintained at least 10% of the industry’s total addressable market and revenue opportunities since its founding.
  • 57.3% of Zillow’s workforce is male, while leadership and management positions are 65.1% male.
  • 61.7% of the company’s workforce is white, while leadership and management positions are 76.6% white.

Bar graph: Top Ten Most Popular Real Estate Websites (unique monthly visitors), Zillow has 36 million, Trulia has 23 million, Yahoo! Homes has 20 million, Realtor.com 18 million, RedFin 6 million, Homes.com 5 million, ApartmentGuide 2.5 million, Curbed 2 million, ReMax 1.8 million, HotPads 1.75 million

Zillow.com Statistics

Zillow.com launched in 2006, predating Zillow Group by 8 years.

  • Zillow.com receives 36 million unique visitors per month.
  • The average user spends 6 minutes and 21 seconds on Zillow.com per visit
  • Users looks at an average of 15 pages per visit.
  • 40.2% of Zillow.com traffic is from a search engine.
  • 94.1% of Zillow’s search engine referrals are organic referrals (as opposed to paid advertisements).
  • 3 of the Top 10 most-visited real estate websites belong to Zillow Group.
  • Among these Top 10 websites, 31.0% of their collective traffic goes to Zillow.com.
  • 52.3% of Top 10 traffic goes to a Zillow Group brand.
  • Real estate web sites collectively record over 123 million visits each month.
  • 196 million unique users accessed Zillow last year.

Bar Graph: Zillow's Unique Visitors: YoY High from 2013 (54.3 million), 2014 (76.7 million), 2015 (123.6 million), 2016 (140.1 million), 2017 (151.6 million), 2018 (157.2 million), 2019 (196.0 million), and 2020 (245 million)

Zillow Mobile Applications

Zillow’s mobile applications or “apps” continue to grow in usership.

  • 75% of Zillow visits come from mobile users.
  • Users view a total of 186 homes per second on Zillow mobile apps.
  • The Zillow app has been downloaded over 10 million times on GooglePlay.
  • 4.4 million Apple users give the app 4.8 stars out of 5.
  • Every Zillow app has a user score of 4 stars or above.

Zillow User & Buyer Statistics

Despite elimination of its iBuyer program, Zillow remains an important tool for homeowners, buyers, and shoppers.

  • 89% of people interested in the process of buying a home research the process online first.
  • 52% of home buyers find their home online.
  • 29% of home buyers find their home through their realtor.
  • Zillow apps and websites log over 9 billion visits in a year.
  • 18% of Zillow Group’s visitors indicate that they actually intend to buy a home.
  • 3% of visitors actually purchase a home; 6% become renters.
  • 73% of renters looking for accommodation in the U.S. used online resources during their search.
  • Up to 87% of buyers still want to work with an agent.

Zillow Programs & Subsidiaries

Zillow Group is the parent to companies and various business segments, such as Zillow Homes and Zillow Research, as well as acquisitions now operating under the Zillow brand.

  • Zillow Home Loans (formerly Mortgage Lenders of America)is a matching service for prospective home-buyers and lenders.
  • Zillow Research gives individuals and real estate companies/professionals access to Zillow’s data and statistics.
  • Bridge Interactive is just for real estate professionals and brokers, offering software and technology solutions for data management.
  • Zillow Rentals connects would-be renters to landlords and property managers.

Zillow Rentals

In addition to Zillow Rentals, Zillow has acquired multiple online rental listing companies that still operate as independent entities.

  • 10.6 million leases are executed each year while 5.3 million homes are sold.
  • 84% of renters indicate they hope to own their own home someday.
  • 43% of renters cannot afford to purchase a home.
  • Trulia, once Zillow’s greatest rival, is now a Zillow brand with 23 million unique visitors each month.
  • HotPads has 1.75 million unique visitors per month.
  • Acquisitions Streeteasy and NakedApartments are exclusive to New York City.
  • OutEast caters to upscale prospective second home-buyers in the Hamptons.

Zillow Home Loans

In the U.S., the mortgage industry represents $44 billion in annual revenue or 2.0% of real estate transactions.

  • 77% of homebuyers acquire a mortgage.
  • 86% of homes purchased* in the U.S. are financed with mortgage debt.
  • 57% of buyers with a mortgage said one of their top concerns was misunderstanding the mortgage process.
  • 15% of buyers with a mortgage use an online financer like Zillow Home Loans.
  • Zillow Home Loans operates in 45 markets.
  • 3% is the minimum down payment.

*Some buyers use mortgages for multiple homes; some purchases are second homes, third homes, etc.

Selling on Zillow

Homeowners and real estate professionals use Zillow to evaluate and advertise homes.

  • Zillow generated 16.9 million leads for agent advertisers in one year.
  • 2 million real estate professionals have listings on Zillow.
  • 92,366 are Zillow Premier Agents.
  • 80 million homes on Zillow have been updated by users.

Sources

  1. United States Securities and Exchange Commission, Form 10-K: Zillow Group, Inc.
  2. Google Finance, NASDAQ: Zillow Group Inc Class A
  3. Statista, Real Estate Property Services: Monthly Popular Real Estate Websites in the United States as of October 2021, Based on Unique Monthly Visits
  4. Dun&Bradstreet Business Directory, Zillow Group, Inc.
  5. SimilarWeb, Zillow.com: November 2021 Overview
  6. National Association of Realtors (NAR), Aspiring Home Buyers Profile
  7. NAR, Quick Real Estate Statistics
  8. Bridge Interactive
  9. DMR Business Statistics, Zillow Statistics: User Counts and Facts