Highlights. In a typical year, Zillow apps and websites log 10.1 billion visits.
- 70% of home buyers search listings on Zillow.
- Zillow Group reported $1.945 billion in revenue for 2023, down 0.66% from 2022.
- Zillow’s database includes 160 million homes; Zillow Rentals has 1.9 million listings.
- While 100% home buyers used the internet to search for homes in 2023, 52% actually bought a home they found online.
- An average visitor to Zillow.com spends five (5) minutes and 40 seconds browsing 11 pages.
Zillow Market Statistics
By Zillow’s own estimates, their annual revenue represents 1.04% of a $187 billion total addressable market.
- Over 60% of Zillow’s revenue comes from its Premier Agent program, which made $1.396 billion in its best year (2021).
- $96.0 million of Zillow’s 2023 revenue came from mortgages, representing 4.94% of the year’s total revenue.
- Zillow made the most from mortgages in 2021 with $246 million in revenue (11.5% of that year’s total).
- Zillow’s best fiscal year was 2019 when revenue totaled $2.132 billion.
- In 2020 through 2023, Zillow’s revenue increased at an average annual rate (AAR) of 4.58%.
- From 2013 to 2018, Zillow revenue had a 52.4% AAR.
Zillow User Statistics
On Google, more people enter the search term “Zillow” than “real estate.”
- 65% of real estate mobile application traffic is on the Zillow app.
- 62% of real estate web traffic goes to Zillow and its subsidiaries.
- 214 million unique users accessed a Zillow Group website or portal on a monthly basis in 2023.
- 43 million home records on Zillow have user-generated updates.
- 80% of Zillow’s web traffic is organic; 20% comes from paid advertising.
- Zillow web traffic is historically busiest during spring and summer months, with 233 million unique visitors in June 2023.
- In 2022, a monthly average of 220 million people used Zillow.
Buy & Sell on Zillow
While the iBuyer program has been discontinued, homeowners and real estate professionals use Zillow to evaluate and advertise homes.
- 75% of Zillow’s revenue comes from residential services (i.e. facilitating home sales).
- 70% of homesellers are also looking to buy.
- 18% of Zillow Group’s online visitors indicate they intend to buy a home.
- 3% of Zillow’s online visitors follow through with a home purchase.
- Zillow generated 16.9 million leads for agent advertisers in one year.
- 2 million real estate professionals have listings on Zillow; 92,366 (4.62%) are Zillow Premier Agents.
Zillow Home Loans
Zillow Home Loans (formerly Mortgage Lenders of America) is a matching service for prospective home buyers and lenders.
- In total, Zillow originated $1.550 billion in home loans in 2023, up 0.4% from 2022 ($1.544 billion).
- Zillow originated $1.534 billion home purchase loans in 2023, up 93.2% from 2022 ($794 million).
- $16 million in Zillow refinance mortgages for 2023 was a 97.9% decline from 2022 ($750 million).
- Zillow Home Loans operates in 49 states and jurisdictions.
- 69% of homebuyers acquire a conventional loan to finance their home.
- 15% of buyers with a mortgage use an online financer like Zillow Home Loans.
- 80% of homes purchased* in the U.S. are financed with a mortgage.
- 40% of homebuyers begin the process by looking for a mortgage
Zillow Rentals
Zillow Rentals connects would-be renters to landlords and property managers.
- 44,000 multifamily properties advertise on Zillow Rentals, representing 2.32% of its active rental listings.
- 73% of U.S. renters used online resources to search for an apartment.
- 81% of renters indicate they hope to own a home someday.
- 57% of renters cannot afford a home.
Zillow Mobile Applications
Zillow’s mobile applications, or “apps,” continue to grow in users.
- On GooglePlay, users have downloaded the Zillow app over 50 million times.
- 1.22 million reviews on GooglePlay give the Zillow app an average rating of 4.7 stars (out of 5).
- 7.1 million Apple users rate the Zillow Real Estate & Rentals app 4.8 stars (out of 5).
- Users view 157 homes per second on Zillow mobile apps.
Zillow Brands & Subsidiaries
Zillow Group is the parent company of acquisitions now operating under the Zillow brand.
- Trulia, once Zillow’s greatest rival, is now a Zillow brand and the third-most popular online real estate brand with 9.8 million average monthly visitors.
- Zillow acquisition HotPads receives 2.13 million unique monthly visitors.
- Acquisition StreetEasy is exclusive to New York City.
- Out East caters to upscale prospective second home-buyers in the Hamptons.
- Bridge Interactive is just for real estate professionals and brokers, offering software and technology solutions for data management.
- Zillow’s other software and technology for real estate marketing and management include ShowingTime+, Spruce and Follow Up Boss.
Zillow Employment Statistics
Most current Zillow employees (89%) have no plans to change jobs in the next 12 months.
- 6,263 full-time employees worked at Zillow at the end of 2023.
- Zillow added a net 539 positions in 2023, up 9.42% over the previous year.
- While 55% of Zillow’s workforce identifies as men, men hold 57% of leadership and management positions.
- The share of self-identified men in the workforce declined 6.25% between 2022 and 2023; among leadership, the share of men declined 5.00%.
- The number of men employed at Zillow increased by 469 between 2022 and 2023 while the number of women increased by 70.
- 58% of Zillow’s workforce (and 72% of its leadership) is white.
- The share of white workers in general declined 1.69% between 2022 and 2023; among leadership, the share declined 1.37%.
- In 2021, Zillow had 8,005 full-time employees.
- Zillow added a net 2,501 positions in 2021, up 45.4% over the previous year.
Zillow Corporate Statistics
While Zillow has offices nationwide, corporate headquarters is located in Seattle, Washington.
- Leased corporate office space for Zillow totals 116,015 square feet.
- Zillow also has office space in California, Georgia, Kansas and New York for a total of 374,729 square feet of leased office space.
- Corporate assets at Zillow total $3.149 billion in cash.
- Zillow’s cash assets represent 47.3% of its total assets (including intangible assets) valued at $6.652 billion.
- Three major financial institutions own Zillow’s corporate debt with a total $93 million outstanding.
- UBS AG owns $45 million.
- JP Morgan Chase Bank owns $40 million.
- Atlas Securitized Products owns $8 million.
